Having the trust of consumers is one of the most important things for a brand. After being awarded in the same category, namely the pipe in 2017, brand change in early 2018 it produced results through a survey conducted by the Nielsen research institute that Rucika was entitled to win the Superbrands award in 2019.
The award was given directly by Superbrands Indonesia’s CEO, Grandtyana Mayasari to Sandhy Kurniawan (CCSD Manager), Djony Efendi (Plant Manager), and Sunyoto Bambang Kusumo (National Sales & Marketing Manager) from PT. Wahana Duta Jaya Rucika, on July 26, 2019, at the Sheraton Hotel, Jakarta. On this occasion, Rucika thanked all the people and Indonesian consumers who had given their appreciation by entrusting Rucika as a Superbrand. “By winning the 2019 Superbrands Award this time, of course, making Rucika as the main pipe brand in Indonesia continues to be driven to provide the best quality products and access to water that can be received by all Indonesian people,” said Sandhy Kurniawan.
Nielsen, who is a Superbrands partner, conducted a survey with a sample population of 1200 in 6 major cities in Indonesia. Profile of the respondents are women and men aged between 18-55 years, and have a category of middle and upper social status and live in the area of Jakarta, Surabaya, Bandung, Semarang, Medan and Makassar with main brand survey questions based on predetermined categories.
This international standard award will not only affect consumers who trust and believe in the products used but can also affect business growth through collaboration with local or international partners that they collaborate with the best brands, such as the collaboration that has just been done between Rucika dan Ke Kelit from Austria a few weeks ago. Moving in the piping system industry in Indonesia for more than 40 years, makes Rucika sure it will continue to provide total solution to the community not only at this time but in the future through various product variants that are always developed to provide a better life for consumers and the people of Indonesia.